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World Biofuels Symposium
November 13-15, 2005
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December 13-15, 2005
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National Biodiesel Conference & Expo 2006
February 5-8, 200
6
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11th Annual National Ethanol Conference: "Policy & Marketing"
February 20-22, 200
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Las Vegas, Nevada, USA
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22nd Annual International Fuel Ethanol Workshop & Expo
June 20-23, 200
6
Milwaukee, Wisconsin, USA


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Posted on  

February 27, 2003

GM to Promote Ethanol-Based Fuel

From AutomotiveNews.com

General Motors on Tuesday said it will launch an advertising campaign to urge drivers to use E85 fuel to power their flexible-fuel vehicles. E85 is a blend of 85 percent ethanol and 15 percent gasoline.

Flexible-fuel vehicles run on either E85 or gasoline. About 3 million flex-fuel vehicles are on U.S. roads, and most of them run on gasoline.

GM makes 1 million of these vehicles. They are versions of the Chevrolet Tahoe, Suburban, GMC Yukon and Yukon XL SUVs, and the Chevrolet Silverado and GMC Sierra full-sized pickups.

GM’s goal is to entice customers to start using E85 so that more fueling stations nationwide will offer it at their pumps. The campaign will last about two years. No start date has been announced.

The automaker’s investment will be combined with funds donated from the National Ethanol Vehicle Coalition of Jefferson City, Mo., a not-for-profit coalition of corn growers, ethanol producers and the Big 3. GM declined to say how much money it will spend on the campaign.

The campaign initially will focus on six states: Colorado, Illinois, Michigan, Minnesota, Missouri and Wisconsin. Information on ethanol-based fuel will be made available to consumers at dealerships and through direct mail and advertising.

“By bolstering awareness, we think we can foster demand,” GM spokesman Michael Morrissey says.

Only about 140 fueling stations in the United States carry E85, and most of those are in the Midwest.

“Were looking for oil companies to see there is potential for this fuel and start offering it more widely,” Morrissey says. “They will do that if there are customers there with cash in hand or credit cards in hand ready to swipe the ethanol machine.”

Ethanol is widely produced from U.S.-grown corn. E85 costs about the same as gasoline, but provides less energy per gallon than gasoline. It offers an option for reducing U.S. dependence on foreign oil.

Ethanol is a key part of GM’s strategy for alternative-fuel vehicles. The automaker’s next step is to convert vehicles to gasoline-electric hybrids, then to hydrogen-powered vehicles.

 

 

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